In recent years, cultural studies scholars from various fields of study have deconstructed and assessed sociological issues specifically dealing with children’s roles within a society's culture. The phrase "children's culture" was made most popular by a body of works known as The Children’s Culture Reader. The collection, edited by MIT’s Henry Jenkins, features various scholars discussing cultural themes about childhood and what it means to be a child. Jenkins describes the collection as being, “about how our culture defines what it means to be a child, how adult institutions impact children’s lives, and how children construct their cultural and social identities,”. These scholars view children as “active participants,” that possess social and political "agency," American historian Steven Mintz echoes that critics of children's culture focus on commercialization, commodification, and colonization of children
Inbound marketing — if Hubspot didn’t coin “inbound marketing,” they have certainly spent a lot of time and money branding it as their own. Here’s how they define it: “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.” This is a decent definition, if somewhat oversimplified. Outbound marketing attempts to initiate a conversation about a product or service by rapidly spreading word of its existance through a variety of traditional marketing methods. When most non-marketers think of the word "marketing," its this classic definition that they refer to. Whether a marketer places advertisements on the television or the newspaper, these traditional methods are still highly regarded by many industry professionals.